Foreword

It’s the most important ingredient in your company’s success. It’s what sets you apart from other companies. It elevates customers and catalyzes loyalty. GOOD customer service makes customers feel more appreciated when they get personal, one-on-one care instead of talking to an interactive voice recognition machine. At the office, that often means employees stepping outside their work routine to provide that higher level of attention. When human beings are treated with dignity and respect, magic happens – like stronger collaborations between coworkers increase employees' morale, and stronger customer relationships leading to increased sales